There are many factors contributing to the success of Spotify as easy interface, simple pricing, customized experience, flexibility in services, and a range of support devices. The owners have worked a day in and day out to make Spotify a huge success. Such steps made Spotify stand in the crowd. Subsequently, Spotify has acquired two major podcast companies recently namely Joe Morgan and Bill Simmons. Spotify is designed in such a way that it can include many new categories and expand into new sectors of audio content. The makers knew the Potential of the audio streaming platform hence they have not made its structure rigorous. Although Spotify was born this way, to avoid uneasiness in the initial days, the founders keep distance from this story in public. Martin was shouting ‘spot identify’ and meanwhile Daniel misheard it as “Spotify”. While trying to figure out the best names, both founders were yelling out random names back and forth.
Many find the name the company very fetching but the back story behind the discovery of this name is more captivating. Spotify is a familiar name among us, but what made makers choose this name is an interesting story. Initially, the idea was about music streaming but later they turned toward other forms of audio content too, namely, podcasts and videos, and charts. But, Spotify has made the upload and monetization of authentic music handy for every individual. Before its establishment, music streaming services were not that popular. To solve this problem, Daniel and Martin came up with Spotify. As the Cases of music piracy were in abundance in 2006. The launch of Spotify was to deal with some major problems in the music industry.
Online streaming is for everyone while offline streaming post download is available only for premium users.
Spotify provides the option of both online and offline streaming. It has a bouquet of 17 million songs from across the world hence it is one of the most diversified platforms. With its headquarter in Stockholm, Sweden, it provides music streaming services across the world. Daniel Ek and Martin Lorentzen started Spotify in 2006.
0 kommentar(er)
